TwoDesk Delphi Blog – If you’re interested in enterpreneurship, software business, or especially the “Micro-ISV” world, this is for you: I’ve teamed up with my friend John, an experienced marketing executive, to create a new website/blog about the software business, especially the marketing aspect that us geeks tend to misunderstand. Check it out at http://www.howtomarketsoftware.com. Here are a few of the topics we’ve covered so far: Where should “marketing” fit in the software development cycle? What’s the difference between advertising and marketing? How do you ...
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