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Finding a great product name
blog.gurock.com
– “Around a year ago we desperately needed a name for the new test management software we had been working on. We aren’t very good with names. In fact, we used a codename for the project until the very last minute, so that we didn’t have to come up with the product name earlier. Still, even with many months to think about a name, it was difficult to find one that we liked.” Read more in a guest posting I wrote for the Successful Software blog: How to find a great software product name
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