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Did Telstra really just say that out loud? /via @zdnetaustralia

Malcolm Groves – There have been some exec changes at Telstra, including the announcement of Kate McKenzie as CMO. Nothing unusual, or terribly noteworthy about that, but I was struck by one sentence in the announcement, regarding the new CMO appointment: "For the first time, Telstra’s product developers will be brought together with those people responsible for the strategy, pricing, promotion and market analysis of those products." Read that a couple of times. Essentially, for the first time in Telstra’s history, those responsible for product strategy will be communicating with those ...
Favorite? Off-Topic? Malcolm @ 2010-03-29 05:23


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