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Real World Marketing Lessons for ISVs

TPersistent.com – Marketing is about motivating people to buy your product or service. It is deeply routed in human psychology, and to do a proper job requires a lot of knowledge and skill. I have never had any respect for sales people who attempt to misrepresent their product’s merits. Stressing your product’s positive aspects of course is natural and desirable. Failing to provide full disclosure until after a purchase of any limitations walks the line of fraud in IMHO. In the dating world, it’s just known as bait and switch ☺ For these reasons I am attending ISVCon 2013, so I can not ...
Favorite? Off-Topic? Larry Hengen @ 2013-06-22 01:27


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